Critical Software’s growth has been continuous and sustained over the years. The international market plays an increasingly important role in our strategy.
Although the group experienced a significant increase in turnover pertaining to the domestic market, Critical Software remains steadfast in its focus on the international market and on the volume of its exports as a strategic vector for the company's growth.
The economic times we are facing still remain challenging and the upturn fragile. Within Critical Software, we are proud of challenging our people, as well as for being, rich in employee talent and passion for what we do. Both talent and passion, combined with our corporate culture of excellence, make Critical Software a dynamic, growing company that continues to prosper in the most challenging economic conditions.
We want and need to be where our customers’ are and for that reason, new markets are always on our horizon as a way to continue our efforts towards internationalization. In recent years, Critical Software has invested, in increasing its presence in the southern hemisphere, particularly in Portuguese-speaking countries, such as Brazil, Mozambique and Angola. As a provider of high value-added IT consulting services and engineering solutions, Critical Software will carry on being close to the target geographical markets in order to set up operations and better address the needs of new and existing business in those markets.
With this in mind, our international strategy is currently focusing strongly on Asia, especially China (a market with high potential) and as a result, the company opened a subsidiary in Singapore in the beginning of 2012, a decision designed to address the growing volume of business that has been captured in that region.
MESSAGE FROM THE CEO
2011 was a year of great expectations and challenges for Critical Software. In 2010 we made the most of the opportunity to see how well prepared we were to overcome unfavourable circumstances and maintain a focus on our ambitious path. Despite the continuing extremely negative economic context, the company has recorded notable progress. read more
The increase in the company’s activity and, even more importantly, in its productivity, is a consequence of the steep rise in exports and the external presence of the company. Operations in the United Kingdom, Brazil, USA and Mozambique have grown about 55%. The company’s business expectations for 2012 are in line with the evolution of 2011 – two-digit growth in turnover and a very strong increase in value-generation.
The demanding economic landscape challenges existing business models and forces companies to rethink how they do business. We believe that information technologies play and will continue to, play a crucial role in this process. Our customers and partners are no exception, and we at Critical Software are committed to helping them address the challenges of achieving prosperity and leadership in their areas of business.
Critical Software's approach continues to reflect a commitment to quality and technological innovation to add competitive advantage to our customers and partners. We pride ourselves on having a solid portfolio of both national and international clients and on delivering solutions to our customers on-time, on-budget and on-quality.
Our international culture allows us to enter markets on a global scale, with rapid adaptation to the most demanding environments, and ensures a better understanding of business needs. Since 1998, Critical Software has been able to compete in more mature markets, breaking down barriers to entry and consolidating its presence through a strong focus on customers.
Critical Software has presented sustained growth over the years. Indicators show that the company has grown an average of 15% per year, with almost 70% of its turnover resulting from exports. As part of our culture and values, we will continue to engage with people, both our employees and our community, providing support when and where our know-how can be useful.