User Experience Design
There are two very different things happening simultaneously when someone uses a computer: what goes on inside the machine and how the human interacts with the machine itself. Our User Experience Design (UxD) department deals with the integration of these two elements, connecting people to technology, and ensuring that the products built by CRITICAL Software are easy to use and meet the needs of real users.
Our UxD approach follows the concepts of Goal-Directed Design, in line with the ISO 13407 standard: “Human-Centred Design Processes for Interactive Systems”. CRITICAL Software’s designers study the client's problems and the system’s target users to fully understand the interactive requirements between technology and people, taking into account the business goals, designing solutions and prototypes, and then testing them to make sure they work for real, before supporting the development teams.
The world demands digital products with refined and user-friendly interfaces. People expect digital creations not only to be fit for the job but also to be able to trigger deep emotional attachments and efficient information processing. Relying solely on functional features, as many digital products still do, is no guarantee that these expectations will be met. The quality of how we interact with a product’s functions is just as important as the functions themselves. Utility and form go hand in hand.
The user interface is the visible ‘front-end’ of a much bigger, often complex system. It needs to be visualised to reflect the contexts, situations and environments in which it will be used, how it will be used and by who. Experimentation, user research, observation, and close attention to people’s relationships with technology are fundamental to successful UxD development.