More than ever, the customer is king.

From 24/7 availability to seamlessly integrated services, the modern customer demands a well-rounded and comprehensive experience with retailers across every single interaction.

Revolutionising ecommerce is a top priority for retailers, moving away from traditional approaches built on customer segmentation and personas to new, more dynamic techniques powered by data analytics and artificial intelligence.

But where do retailers begin in transforming the way they do ecommerce? Optimising customer experiences relies not only on cutting-edge frontend and backend technologies, but a coherent strategy and an ability to respond in near real-time to insights. The goal: to build effective multichannel experiences for customers while generating maximum business value from data and intelligence.

Our solutions bring together technology and people to build strong and dynamic relationships between customers and retailers, empowering both to achieve their goals in mutually beneficial ways.
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Dynamic insights fuel ecommerce.

Retail is a highly competitive industry. To be successful, businesses must ensure their ecommerce touchpoints are frictionless, cohesive and adaptable to each customer’s individual needs – fuelled by intelligent core technologies that provide actionable, real-time insights and world-class customer experiences.

It’s behind you!

Every successful frontend ecommerce system is supported by a solid backend. Behind the scenes, everything needs to be fast, intelligent, responsive and easy-to-use. Ecommerce technologies should help businesses do more with less, driving lean process design, automation and continuous improvement. Artificial intelligence should be combined with human intelligence, physical realities with digital transformations, maximising all available data sources to continually optimise the way things are done. 

Here are just a few of the clients we work with

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What we do for the

ecommerce industry

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What’s been happening?

Catch up with the latest ecommerce news and articles from the world of Critical.
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We’ll be happy to help you in any way we can.

If you’d like to get in touch, please fill in the form or drop us an email at [email protected]